The future performance of tobacco, especially the cigarettes category, is highly dependent on illicit trade volumes over the forecast period. If the Iranian government can control borders ...

The number of smokers continued to increase in 2014, following the trend from previous years. This happened in spite of widespread mass media coverage of the harmful effects of smoking on ...

Iranian cigarette smokers remained highly price sensitive in 2014 and it was very common for them to switch brands given even a small increase in the unit price of their favourite cigarett ...

Smoking prevalence increased continuously over the review period, mainly as a result of growing demand among the younger population for tobacco products, especially cigarettes and traditio ...

Iranian Tobacco Co holds a monopoly in tobacco in Iran and controls all tobacco-related activities, although global players held significant shares. British American Tobacco and Japan Toba ...